THE BLOG

The Secret to Real Transformation: Stop Setting Goals. Start Making Declarations.

action goals identity mindset success vision Dec 08, 2025
Woman speaking on stage

You've probably set goals before. Maybe you do that year after year.

"Next month I'll finally get consistent." "This year I'm going to start my business." "From now on, I'm done people-pleasing!"

But if you've ever found yourself circling the same goals over and over again - full of good intentions but running low on follow-through - it's not because you're lazy or unmotivated. It's because you're trying to change your actions without changing your identity.

And that, my sweet friend, is like planting peonies in concrete... the conditions are not built to nurture the blooming.

The Research That Changes Everything:

Researchers once studied two groups of people trying to quit smoking. When offered a cigarette, one group said, "No thank you, I'm trying to quit."

The other group said, "No thank you, I'm not a smoker."

Similar words on the surface. Completely different outcome.

The "I'm trying to quit" group stayed stuck in the struggle. Their language - an indication of their identity - still revolved around being a smoker. But the "I'm not a smoker" group? They experienced lasting change because they didn't just set a goal... they made a declaration about who they were becoming.

 

Why Your Identity Shapes Your Results:

You will never outperform who you believe yourself to be.

You can have the perfect plan, the best strategy, the dream vision board, but if, deep down, you still see yourself as "the woman who always falls off track", that belief will sabotage your progress and take the win every time.

Your identity is the thermostat of your life - it will always pull you back to what feels familiar and comfortable. And until you rewrite who you believe yourself to be, your goals will always feel like resistance instead of reality.

Goal Setting vs. Identity Shifting

Let's break this down in uber-simple terms:

  • Setting a goal is about what you want to do: "I want to lose 50lbs", "I want to grow my business", "I want to be more confident".
  • Making a declaration is about who you're becoming: "I'm a woman who honours her body", "I'm a leader who shows up consistently", "I'm a woman who trusts her voice".

See the difference? 

One is rooted in effort. The other is all about embodiment.

When your identity shifts, your habits have no choice but to follow.

 

How to Step Into the Identity of the Woman You Are Becoming:

Here's what I teach my clients inside 'She Breaks Through': Identity change doesn't happen through force.... it happens through alignment.

Here are three ways to start embodying your next-level self:

  1. Speak in alignment with who you're becoming - The language we choose is powerful. Start catching the words you use to describe yourself. When you say "I'm trying", you reinforce effort. When you say "I am", you reinforce identity. Shift your self-talk - it's the foundation of your self-image.
  2. Make decisions from your future self - Ask yourself daily: What would the woman I'm becoming do right now? Would she snooze her alarm or get up and move her body? Would she hide or share her idea boldly? Every decision is a vote for the identity you're stepping into.
  3. Honour the process... Identity shifts require time for rewiring - You're not building new habits; you're carving over neurological pathways that have kept you small. It takes courage to outgrow your old self. But that's exactly how expansion happens.

 

The Truth You Need to Hear:

You don't need to "try harder". You need to decide differently.

Declare who you're becoming. Anchor into her. And then... live like it's already true.

Because the woman you're becoming doesn't second-guess her identity. She embodies it. She leads with it. She builds her success from it.

And that's the version of you that the world has been waiting to meet.

 

Love you. Mean it 💋

Sabrina xx

 

 

 

 

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